【抢购//图书】商务英语精读.第1册（第2版）/褚志梅，安卫峰

基本信息

书名:商务英语精读.第1册（第2版）

定价：26.00

作者:褚志梅，安卫峰主编

出版社：北京交通大学出版社

出版日期：2014年02月

ISBN(咨询特价)

字数：

页码：

版次：2

装帧：平装

开本：16开

商品标识

编辑推荐

暂无

内容提要

     《商务英语精读(附光盘第1册第2版21世纪高职 高专规划教材)》(作者褚志梅、安卫峰)共10个单 ，主要讲述商务的性质、市场营销、职业、礼貌举止 、、旅行、管理、企业组织、海关及商务谈判等 内容。每单由4部分组成，即对话、课文、阅读材 料和练习。书后附有课文、阅读材料译文及词汇表。
    对话部分可以引导学生进入一个直观的仿真商务环境 中学习；课文部分详细讲述本单的主题；阅读材料 部分帮助学生拓展知识面，了解更多的与本单主题 相关的内容。
     《商务英语精读(附光盘第1册第2版21世纪高职 高专规划教材)》内容新颖，选材力求涵盖商务活动 中的各个环节，注重介绍商务基础理论知识和专业技 能，语言通俗易懂。
     《商务英语精读(附光盘第1册第2版21世纪高职 高专规划教材)》主要适用于高职高专商务英语、国 际商务及国际经济与贸易等专业的学生，同时也可供 其他与经贸相关的专业的学生和商务英语自学者使用 。
目录Unit One The Nature of Business
Part One Conversations
A Welcoming a Foreign Client
B At the Banquet: Introductions
C Talking Something About the Nature of Business
Part Two Text
The Nature of Business
Part Three Reading
Barter
Exercises
Unit Two Marketing Management
Part One Conversations
A What Is Marketing Segmentation @
B Marketing StrategyUnit One The Nature of Business
 Part One Conversations
 A Welcoming a Foreign Client
 B At the Banquet: Introductions
 C Talking Something About the Nature of Business
 Part Two Text
 The Nature of Business
 Part Three Reading
 Barter
 Exercises
Unit Two Marketing Management
 Part One Conversations
 A What Is Marketing Segmentation @
 B Marketing Strategy
 C Marketing Influence
 Part Two Text
 Marketing
 Part Three Reading
 Business Channels
 Exercises
Unit Three Jobs and Occupations
 Part One Conversations
 A Go to a Job Interview
 B Application for a Job
 C Having an Interview
 Part Two Text
 Finding a Suitable Job
 Part Three Reading
 Working for the Future
 Exercises
Unit Four Manners
 Part One Conversations
 A At the Banquet
 B At a Fast Food Restaurant
 C Talking Something About Good Manners
 Part Two Text
 A World Guide to Good Manners
 Part Three Reading
 Table Manners at a Dinner Party
 Exercises
Unit Five Telephone Call
 Part One Conversations
 A Looking for a Job
 B A Business Call
 C Good Luck Company
 Part Two Text
 The Telephone: Advantages and Disadvantages
 Part Three Reading
 Telephone Manners
 Exercises
Unit Six Air Travel
 Part One Conversations
 A Booking a Flight
 B Checking in at an Airport
 C Waiting for a New Comer
 Part Two Text
 Fear of Flight
 Part Three Reading
 A Flight Experience
 Exercises
Unit Seven The Management Process
 Part One Conversations
 A Talking About Managerial Process
 B Talking About Managerial Roles
 C Something About Controlling in an Organization
 Part Two Text
 The Management Process
 Part Three Reading
 The Work of Managers
 Exercises
Unit Eight Creating the Organization
 Part One Conversations
 A How to Make an Organization Chart in a New Slide @
 B Departmentalization
 C Talking About Work Schedules
 Part Two Text
 Organization
 Part Three Reading
 Organization Structures
 Exercises
Unit Nine At the Customs
 Part One Conversations
 A Through the Customs
 B At the Customs (I)
 C At the Customs (II)
 Part Two Text
 The Customs' Commission
 Part Three Reading
 Smart Smuggler
 Exercises
Unit Ten Negotiation
 Part One Conversations
 A About Shipment
 B About Packing
 C About Demurrage
 Part Two Text
 Negotiation Strategies
 Part Three Reading
 Culture Obstacles to Negotiation
 Exercises
Appendix A Translations to Texts and Readings
Appendix B New Words and Expressions

目录

Unit One The Nature of Business
Part One Conversations
A Welcoming a Foreign Client
B At the Banquet: Introductions
C Talking Something About the Nature of Business
Part Two Text
The Nature of Business
Part Three Reading
Barter
Exercises
Unit Two Marketing Management
Part One Conversations
A What Is Marketing Segmentation @
B Marketing StrategyUnit One The Nature of Business
 Part One Conversations
 A Welcoming a Foreign Client
 B At the Banquet: Introductions
 C Talking Something About the Nature of Business
 Part Two Text
 The Nature of Business
 Part Three Reading
 Barter
 Exercises
Unit Two Marketing Management
 Part One Conversations
 A What Is Marketing Segmentation @
 B Marketing Strategy
 C Marketing Influence
 Part Two Text
 Marketing
 Part Three Reading
 Business Channels
 Exercises
Unit Three Jobs and Occupations
 Part One Conversations
 A Go to a Job Interview
 B Application for a Job
 C Having an Interview
 Part Two Text
 Finding a Suitable Job
 Part Three Reading
 Working for the Future
 Exercises
Unit Four Manners
 Part One Conversations
 A At the Banquet
 B At a Fast Food Restaurant
 C Talking Something About Good Manners
 Part Two Text
 A World Guide to Good Manners
 Part Three Reading
 Table Manners at a Dinner Party
 Exercises
Unit Five Telephone Call
 Part One Conversations
 A Looking for a Job
 B A Business Call
 C Good Luck Company
 Part Two Text
 The Telephone: Advantages and Disadvantages
 Part Three Reading
 Telephone Manners
 Exercises
Unit Six Air Travel
 Part One Conversations
 A Booking a Flight
 B Checking in at an Airport
 C Waiting for a New Comer
 Part Two Text
 Fear of Flight
 Part Three Reading
 A Flight Experience
 Exercises
Unit Seven The Management Process
 Part One Conversations
 A Talking About Managerial Process
 B Talking About Managerial Roles
 C Something About Controlling in an Organization
 Part Two Text
 The Management Process
 Part Three Reading
 The Work of Managers
 Exercises
Unit Eight Creating the Organization
 Part One Conversations
 A How to Make an Organization Chart in a New Slide @
 B Departmentalization
 C Talking About Work Schedules
 Part Two Text
 Organization
 Part Three Reading
 Organization Structures
 Exercises
Unit Nine At the Customs
 Part One Conversations
 A Through the Customs
 B At the Customs (I)
 C At the Customs (II)
 Part Two Text
 The Customs' Commission
 Part Three Reading
 Smart Smuggler
 Exercises
Unit Ten Negotiation
 Part One Conversations
 A About Shipment
 B About Packing
 C About Demurrage
 Part Two Text
 Negotiation Strategies
 Part Three Reading
 Culture Obstacles to Negotiation
 Exercises
Appendix A Translations to Texts and Readings
Appendix B New Words and Expressions
显示全部信息

作者介绍

暂无

文摘

暂无

媒体推荐

暂无